000011909 000__ 03345cam\a2200625\i\4500 000011909 001__ 11909 000011909 003__ SzGeWIPO 000011909 005__ 20210318092521.0 000011909 008__ 000103s2000\\\\maua\\\\rb\\\u001\0\eng\d 000011909 020__ $$a0875848990$$qalk. paper 000011909 020__ $$z0585319456$$qelectronic book 000011909 020__ $$z9780585319452$$qelectronic book 000011909 020__ $$z9780875848990$$qalk. paper 000011909 035__ $$a(wipo)(CD )00-0001 000011909 035__ $$a(OCoLC)41580482 000011909 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL 000011909 043__ $$an-us--- 000011909 05000 $$aT211$$b.R58 2000 000011909 08204 $$a608.773$$221 000011909 084__ $$aG 191 RIV.R 000011909 090__ $$c12197$$d12197 000011909 1001_ $$aRivette, Kevin G.,$$d1956-$$eauthor. 000011909 24510 $$aRembrandts in the attic :$$bunlocking the hidden value of patents /$$cKevin G. Rivette, David Kline. 000011909 24630 $$aUnlocking the hidden value of patents 000011909 264_1 $$aBoston, Mass. :$$bHarvard Business School Press,$$cc2000. 000011909 300__ $$axv, 221 pages :$$billustrations ;$$c24 cm 000011909 336__ $$atext$$btxt$$2rdacontent 000011909 337__ $$aunmediated$$bn$$2rdamedia 000011909 338__ $$avolume$$bnc$$2rdacarrier 000011909 504__ $$aIncludes bibliographical references and index. 000011909 5050_ $$a1. The new competitive battlefield -- 2. Restoring the lost art of patent strategy -- 3. The new CEO challenge -- 4. Supercharging R&D through patent planning -- 5. Gaining financial leverage through patent mining -- 6. Patent mapping your business development strategy -- 7. Surviving the Internet patent wars. 000011909 5201_ $$a"With Rembrandts in the Attic, authors Kevin Rivette and David Kline provide the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios." "Rembrandts in the Attic is a strategy guide that demonstrates the cross-functional value companies can gain by using patents and the gold mine of competitive intelligence that they contain. The book will enable readers to map out technology trends and convergences, uncover the strategies and capabilities of friends and foes alike, and strengthen the competitive efforts of every functional unit in the enterprise, from R & D and marketing to finance, human resources, and mergers and acquisitions."--Jacket. 000011909 650_0 $$aPatents$$zUnited States. 000011909 650_0 $$aPatents. 000011909 650_0 $$aInternet$$zUnited States. 000011909 650_0 $$aIntellectual property$$xEconomic aspects. 000011909 650_0 $$aCompetition. 000011909 650_0 $$aInternet$$xLaw and legislation$$zUnited States. 000011909 650_4 $$aINTERNET : E-COMMERCE. 000011909 650_4 $$aPATENTS : GENERAL WORKS : ECONOMIC ISSUES : UNITED STATES OF AMERICA. 000011909 650_4 $$aPATENTS : WEAPONS OF BUSINESS COMPETITION. 000011909 650_4 $$aPATENT PORTFOLIO MANAGEMENT. 000011909 650_4 $$aPATENTS : CASE STUDIES : UNITED STATES OF AMERICA. 000011909 650_4 $$aCOMPETITIVE INTELLIGENCE : PATENTS. 000011909 650_4 $$aTECHNOLOGY TRENDS : PATENTS. 000011909 650_6 $$aPropriété intellectuelle. 000011909 650_6 $$aBrevets d'invention. 000011909 651_0 $$aAmerica$$xCommerce$$xLaw and legislation. 000011909 651_0 $$aUnited States$$xCommerce$$xLaw and legislation. 000011909 7001_ $$aKline, David,$$d1950- 000011909 903__ $$v1 000011909 942__ $$cMON 000011909 952__ $$w2006-11-03$$p2000-0001$$r22.00$$u12278$$bMAIN$$10$$kG 191 RIV.R$$v2000-01-03$$zTagged$$71 000011909 952__ $$w2006-11-03$$p2000-0003$$r22.00$$u12280$$bMAIN$$10$$kG 191 RIV.R$$v2000-01-03$$ztagged$$71 000011909 980__ $$aBIB 000011909 999__ $$c12197$$d12197