TY  - GEN
AB  - "With Rembrandts in the Attic, authors Kevin Rivette and David Kline provide the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios." "Rembrandts in the Attic is a strategy guide that demonstrates the cross-functional value companies can gain by using patents and the gold mine of competitive intelligence that they contain. The book will enable readers to map out technology trends and convergences, uncover the strategies and capabilities of friends and foes alike, and strengthen the competitive efforts of every functional unit in the enterprise, from R & D and marketing to finance, human resources, and mergers and acquisitions."--Jacket.
AU  - Rivette, Kevin G.,
AU  - Kline, David,
CN  - T211
ID  - 11909
KW  - Patents
KW  - Patents.
KW  - Internet
KW  - Intellectual property
KW  - Competition.
KW  - Internet
KW  - INTERNET : E-COMMERCE.
KW  - PATENTS : GENERAL WORKS : ECONOMIC ISSUES : UNITED STATES OF AMERICA.
KW  - PATENTS : WEAPONS OF BUSINESS COMPETITION.
KW  - PATENT PORTFOLIO MANAGEMENT.
KW  - PATENTS : CASE STUDIES : UNITED STATES OF AMERICA.
KW  - COMPETITIVE INTELLIGENCE : PATENTS.
KW  - TECHNOLOGY TRENDS : PATENTS.
KW  - Propriété intellectuelle.
KW  - Brevets d'invention.
N2  - "With Rembrandts in the Attic, authors Kevin Rivette and David Kline provide the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios." "Rembrandts in the Attic is a strategy guide that demonstrates the cross-functional value companies can gain by using patents and the gold mine of competitive intelligence that they contain. The book will enable readers to map out technology trends and convergences, uncover the strategies and capabilities of friends and foes alike, and strengthen the competitive efforts of every functional unit in the enterprise, from R & D and marketing to finance, human resources, and mergers and acquisitions."--Jacket.
SN  - 0875848990
T1  - Rembrandts in the attic :unlocking the hidden value of patents /
TI  - Rembrandts in the attic :unlocking the hidden value of patents /
ER  -