The law of comparative advertising :: how much worse is BETTER than GREAT /: Stewart E. Sterk.

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The law of comparative advertising : how much worse is BETTER than GREAT / Stewart E. Sterk.

Sterk, Stewart E., author.

1977

64 US

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Title

The law of comparative advertising : how much worse is BETTER than GREAT / Stewart E. Sterk.

Author

Item Type

Journal article

Description

1 volume ([38] pages) ; [28] cm.

Alternate Call Number

64 US

Series

Series

Trademark Reporter ; 1977 Vol 67 No 4 pages 368-406.

Published

New York, New York : International Trademark Association, 1977.

Language

English

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